Our Work | Fountainhead MKTG | An Experiential Marketing Agency

Overview

We conducted an on premise activation for Diageo’s Johnnie Walker Red Label with a focus on engagement, attractive offers and instant gratification. Consumers who ordered Red Label were approached by female hostesses to participate in an interesting brand quiz on IPad. Titled ‘Step up to Red’, we reached out to 15 cities and 600+ outlets across the country over the course of 4 cycles of this highly successful promotional activity.

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