The Filmfare Awards are the oldest institution that recognises the best talent in Indian cinema & brings together the biggest names & brightest stars in the business under 1 roof. The 63rd Jio Filmfare Awards 2018 held at the Dome, NSCI in Mumbai was no exception. As the starry affair, the awards had to outdo the preceding years & create new benchmarks. Grand sets,impeccable logistics,red carpet experiences,exclusivity were a given. However, amidst several other awards that had made their home in Bollywood,it was important to take steps in strengthening Filmfare Awards’ foothold & expanding its reach in the country.