Being a mobile brand that exclusively retails online, the target customers were not able to experience the full gamut of what Motorola products had to offer.
To address this, Fountainhead conceptualized and executed an epic road trip for Motorola, a journey across their key markets that not only let the Moto fans experience the products but also gave them a platform to showcase their talent.
The Moto Spotlight campaign was a quest to bring together great music, the best of talent and Moto product experience to consumers across the nation
The Moto Spotlight, a 63-day road trip across 11 Indian cities, brought the nation’s love for edgy and alternative sounds with great performances and lifetime experiences
The twin Moto Spotlight charabancs went across the country covering 18000 miles in over 2 months, in a quest to shine in the spotlight with some of the nation’s newest sounds and freshest talents
To add to this entertaining journey, we also ran a contest across Motorola’s social assets, inviting budding artists to share their performance videos on motonation.in and get a once in a lifetime opportunity to perform on the Moto Spotlight stage with leading headliners
Alongside the musical sojourn, the charabancs were also a vassal for Motorola to shine the spotlight on their brand new range of Smartphones and wearables
With unprecedented access to Moto’s new range, the charabanc was able to bring these online-only devices to the hands of more than a lakh of customers – many of whom ended up buying the devices immediately at the retail-store-like space of the Spotlight charabanc.
With an ever expanding reach of the webisodes capturing this journey, the spotlight continues to shine on the campaign.
We received phenomenal response from the right target audience
The brand was able to interact with more than 100,000 potential consumers
The charabanc became a highlight across the industry and with many comparable corporations
With an encouraging sales on Spotlight days for our client, the fraternity of festival owners have put in requests for association with our format of the charabanc.
“The Moto Spotlight campaign was a journey to bring together great music, the best talent and our product experience to consumers across the nation. To ensure this one of a kind initiative makes the right impact, it was important for us to partner with an agency that could deliver and manage the sheer size and scope of the activity. Partnering with Fountainhead, definitely brought to life the experience and magic we had imagined for our consumers.”