Our Work | Fountainhead MKTG | Aditya Birla Awards 2017
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BriefBrief

bulletsThe Aditya Birla Awards for Outstanding Achievement, popularly referred to as the ABG Awards honour peak achievements & best performances at individual, business & unit levels across the group globally.

ApproachApproach

bulletsFor the 16th year in a row, we were managing this conference & like every year, the objective was to kick it up a notch

bulletsABG is an Indian brand that’s gone global. In an unprecedented format for any conference in India so far, we brought the world down to 1 stage at the awards.

bullets200+ performers from all over were a part of 1 large scale custom-written theatrical choreographed by Ganesh Hegde

ImplementationImplementation

bulletsAfter extensive research we identified Halle Berry, Vivek Wadhwa & David Cameron as the speakers for the conference on Day 1 that lasted 11 hours. 800 of the topmost employees attended this. Dia Mirza, an agent of change herself, moderated all the discussions & the conference app aided all interactions

bulletsThe “Chat with Chairman” saw overwhelming response with the optional setting introduced

bullets250 nominees, 140 awards - all handed over by Mr. Kumar Mangalam Birla himself

Key HighlightsKey Highlights

bullets200+ Indian & international performers from New Zealand, Netherlands, Japan, Hungary, USA & UK came together in a first-of-its-kind internal conference format. Dance forms like hip-hop, contemporary, waacking, tutting, voguing, jazz funk etc. were used

bulletsMotocross Bikers (UK) were woven into the performance as part of a special thematic narrative

bulletsFreelusion Dance Company (Budapest) displayed a tribute performance for the financial services team

bulletsHrithik Roshan, for the 1st time, did a shadow play dance

bulletsArijit Singh’s first ever corporate performance

Praise For Our WorkPraise For Our Work

bulletsLetter of appreciation for consistent innovation shared by Kumar Mangalam Birla

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