Our Work | Fountainhead MKTG | An Experiential Marketing Agency

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We collaborated with the British Council, the Mumbai Academy of Moving Image (MAMI), the British Film Institute and other partners to bring the global programme ‘Shakespeare Lives on Film’ to India featuring its ambassador and an award-winning British actor Sir Ian Mckellen. The inaugural event, which also marked the launch of MAMI Film Club, witnessed the two cinematic legends, Bollywood superstar Aamir Khan and Sir Ian Mckellen, in a conversation about Shakespeare’s world-wide influence on education, society and culture. Attended by the who’s who of the Indian film & business fraternity, the star-studded event saw the likes of Kangana Ranaut, Sonam Kapoor, Kiran Rao, Kabir Khan, Rajkumar Rao, Vidhu Vinod Chopra and many more amongst the other 150 well-known faces. An exclusive screening of Richard III was also presented by Sir Ian McKellen, who has played the title role in the movie, on the second day. In the words of Shivangi Ambani, Senior Manager Arts - West Division, British Council India, "Fountainhead helped deliver one of our most ambitious & profile events of the year - a week-long visit by Sir Ian McKellen to Mumbai. The two events at the NCPA looked fabulous and the team ensured a great audience experience from start to finish. They used their influence to enhance our PR plans and overall marketing. I thank their whole team for helping us deliver a programme that will long be remembered by our audiences."