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BriefBrief

bulletsFountainhead won the multi-agency pitch to conceptualise and execute the launch of Vivo’s flagship product, the X5 Pro

bulletsThe X5 Pro is among the world’s slimmest phone. It is far superior in technology and looks in comparison to its competitors in that range

bulletsThere were two legs to the launch: a media launch for 100 select press members in the afternoon and a launch for brand dealers and retailers in the evening

bulletsFountainhead provided turnkey services that included hotel and artist management, transportation, invites, launch concepts, food and beverages, etc.

ApproachApproach

bulletsThe creative concept ‘Touched by Beauty’ was built around the design and looks of the phone

bulletsThe launch also creatively used 3D content mapping to bring out the features of the phone

ImplementationImplementation

bulletsWhile 100 media persons attended the press conference at Oberoi Hotel, the launch event saw more than 2000 dealers and retailers at Pragati Maidan

bulletsThe launch of the phone was built around the concept ‘Touched by Beauty’ using 3D mapping and abstract art

bulletsThe hall was divided into several zones - an engagement zone, interactive Lumen zones, several photo zones and a VIP zone

bulletsThere were also meeting rooms and comfortable lounges for Vivo officials to engage with their customers along with several bars and food counters spread across the hall

bulletsThe inner hall was transformed into a beautiful dome with enthralling performances by Manasi Scott replete with a 3D projection on her beautiful gown

Key HighlightsKey Highlights

bulletsA combination of spectacular visual art interspersed with 3D mapping and fashion show

bulletsThe high point of the evening was a stunning fashion show that featured Kangana Ranaut as the showstopper who unveiled the phone

bulletsAs a surprise for the dealers and retailers, Vivo also unveiled a ‘specially designed in India V Series of smart phones’ which was launched alongside the X5Pro

bulletsAn exceptional concept and impeccable production staged a perfect platform for one of the most waited-for phones to make a 'beautiful' debut

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