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briefBrief

fountainhead mktg bulletsBeing a mobile brand that exclusively retails online, the target customers were not able to experience the full gamut of what Motorola products had to offer.

fountainhead mktg bulletsTo address this, Fountainhead conceptualized and executed an epic road trip for Motorola, a journey across their key markets that not only let the Moto fans experience the products but also gave them a platform to showcase their talent.

fountainhead mktg approachApproach

fountainhead mktg bulletThe Moto Spotlight campaign was a quest to bring together great music, the best of talent and Moto product experience to consumers across the nation

fountainhead mktg bulletThe Moto Spotlight, a 63-day road trip across 11 Indian cities, brought the nation’s love for edgy and alternative sounds with great performances and lifetime experiences

fountainhead mktg bulletThe twin Moto Spotlight charabancs went across the country covering 18000 miles in over 2 months, in a quest to shine in the spotlight with some of the nation’s newest sounds and freshest talents

fountainhead mktg implementationImplementation

fountainhead mktg bulletsTo add to this entertaining journey, we also ran a contest across Motorola’s social assets, inviting budding artists to share their performance videos on motonation.in and get a once in a lifetime opportunity to perform on the Moto Spotlight stage with leading headliners

fountainhead mktg bulletsAlongside the musical sojourn, the charabancs were also a vassal for Motorola to shine the spotlight on their brand new range of Smartphones and wearables

fountainhead mktg bulletsWith unprecedented access to Moto’s new range, the charabanc was able to bring these online-only devices to the hands of more than a lakh of customers – many of whom ended up buying the devices immediately at the retail-store-like space of the Spotlight charabanc.

fountainhead mktg bulletsWith an ever expanding reach of the webisodes capturing this journey, the spotlight continues to shine on the campaign.

fountainhead key highlightsKey Highlights

fountainhead mktg bulletsWe received phenomenal response from the right target audience

fountainhead mktg bulletsThe brand was able to interact with more than 100,000 potential consumers

fountainhead mktg bulletsThe charabanc became a highlight across the industry and with many comparable corporations

fountainhead mktg bulletsWith an encouraging sales on Spotlight days for our client, the fraternity of festival owners have put in requests for association with our format of the charabanc.

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