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BriefBrief

bulletsIndigenous Terra Madre (ITM), organised for the first time in Sweden, was Slow Food's first international event dedicated entirely for indigenous people

bulletsWe partnered with North East Slow Food & Agrobiodiversity Society (NESFAS) to plan and execute its second edition in India in the enchanted city of Shillong, Meghalaya

bulletsThe brief was to create a platform which celebrates the wonderful cultural and biological diversity of indigenous communities as expressed in their songs, dances, attires, folklores and food systems

bulletsWe entirely conceptualised and executed the five-day long event which included the opening ceremony, conference events, tasting workshops, field visits in 10 villages, food festival and the closing ceremony

ApproachApproach

bulletsTo ensure the aptly coined theme ‘The Future We Want’, we designed the overall communication around the agro-diversity and slow food to produce a stunning experience

bulletsAlong with plenary speeches and thematic track sessions, delegates got a chance to taste native flavours from around the world through four workshops on edible insects, wild herbs and grains, honeys and fermented foods

bulletsApart from planning the entire logistics and travel management of more than 600 delegates, we also created an exclusive e-ticketing system and website for this festival

ImplementationImplementation

bulletsThe event kicked off with a high voltage opening ceremony at the scenic sprawling campus of North Eastern Hill University, Shillong

bulletsIt witnessed some powerful performances by the sand story tellers of Vanuatu (near Fiji), Shillong Chamber Choir, one of India’s foremost contemporary dancers Astad Deboo and the Shillong Choral society, featuring 122 singers

bulletsIt also saw a first ever performance by the Mongolian Throat Singers in India

bulletsTaste workshops were thematically organised to introduce participants to wild, leafy, edible food plants that are neglected and underutilised

bulletsThe event concluded with a ravishing closing ceremony held in the Sacred Groves of Mawphlang, which saw a nature coming alive with an abstract art of 3D mapping on the forest

Key HighlightsKey Highlights

bullets600 representatives of 140 tribes from 58 countries around the world came together for an unparalleled celebration of indigenous culture at this event which is reviewed by the Guinness Book of World Records

bulletsThe grand five-day long event was staged across an exposition area of over 90,000 sq. ft.

bulletsWe thoroughly reshaped the picturesque Mawphlang Sacred Groves into an iconic venue sound and light show to enthral the spectacular gathering of over 60,000 people.

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