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briefBrief

bulletsHosted by Advertising Agencies Association of India (AAAI) in association with The Advertising Club, the 11th edition of India's biggest marketing and advertising festival, Goafest 2016, took place from 7th to 9th April at the Grand Hyatt, Goa.

bulletsAfter successfully executing Goafest last year, Fountainhead was once again trusted by AAAI to entirely handle everything right from developing an event app and revamping the website, to logistics for all the attendees as well as conceptualisation and execution of the entire festival including sponsorship management, branding, production, content, artists and awards.

fountainhead mktg approachApproach

bulletAptly transforming the client’s vision into reality, Fountainhead took this year’s fest to the next level by creating an immersive experience right from the beginning.

bulletWith this year’s design theme as Connecting Dots, the festival was all about joining the dots to create an eye-popping look and feel.

bulletInstead of participating in the ordinary Q&A quizzes, the attendees was given a chance to win cash prizes worth 25,000 INR for just typing the wittiest and most astute questions onto the event app.

bulletThe event was full on digitally integrated with Twitter mirrors and other handhelds to make it live for the online community. It was the first time that the festival went digital with the hashtag #Goafest2016.

bulletWe also created a customised app including end-to-end details about the festival such as Q&A sessions, schedule, speakers, integration with Facebook, Twitter and Instagram to post live updates and much more.

bulletIt also saw the initiation of its signature move with OTT during its award ceremony where in all the Gold winners got to pose for an exclusive ‘Over The Top’ picture as a memoir of their winning moment.

bulletPost party by different sponsors on each day ensured a spirited and energetic end to the day.

fimplementationImplementation

bulletsAttended by more than 2500 people, the festival kicked off with the ceremonial lamp lighting by the Chairman of Goafest, Nakul Chopra, along with other eminent personalities like the Chairman of the AAAI, MG Parameshwaran and the President and Managing Director of Discovery, Asia Pacific, Arthur Bastings, among others.

bulletsThe second day witnessed a distinguished list of speakers such as Arjuna Ranatunga (Minister of Ports & Shipping and former Sri Lankan Cricket Captain), Rajdeep Sardesai (TV News anchor), Tara Marsh (Global Head of Content, Wunderman), Karan Johar (Producer and Director) and R Balki (Advertising veteran and Director).

bulletsThe day also held a special significance as the media and advertising fraternity felicitated Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather India on receiving the Padma Shri, the fourth highest civilian award of India.

bulletsThe closing day of the festival saw eminent speakers like Shobhaa De (Author and Columnist), Carter Murray (Worldwide CEO, FCB), Jean Lin (Global CEO, Isobar), Fergus O’Hare, (Director of Facebook Creative Shop, APAC), Alasdair Lennox (Executive Creative Director, EMEA, Fitch) and Raghu Raman (Group President Reliance Industries, Former Founding CEO NATGRID)

bulletsWith industry specific conclaves to expert seminars, ABBYs presentations, sundowners, entertainment performances, after-hour parties and much more, the Goafest has once again seen the entire advertising and marketing community coming together at the shores of North Goa to celebrate excellence in creativity across media platforms and genres.

key highlightsKey Highlights

bulletsBe it sponsors, award entries or experience, Goafest 2016 has definitely outdone previous editions by a healthy margin.

bulletsNot only this, the event was also high on entertainment as ‘The Other People & Agam’ rocked the stage at the Goafest Sundowner on the second and third days whereas the stunning performances by Rodney, Hard Kaur & Aditi Singh Sharma set the tone of the Abby Awards by starting the evenings with a bang.

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